Market turbulence – what now?


Price corrections and downturns have always been part of the stock market experience, and cannot be predicted. During periods of market turbulence, the important thing is not to lose focus on your personal investment horizon and to avoid panic selling.


Marktturbulenzen an den Finanzmärkten

Current situation

The financial markets have made an impressive start to the year. Although equity market trends appear to be seamlessly following on from the conciliatory end to 2023, the fundamentals behind the rally have changed significantly. While at the end of last year the surge in prices was due predominantly to hopes about interest rate cuts, the gains on the stock market seen since the start of this year have been driven by healthy corporate profits. High hopes regarding artificial intelligence are also currently providing a positive impetus on the markets. It remains to be seen whether the euphoric mood on the markets will continue. A possible return of inflation or a slump in corporate profits as a result of a decline in margins are a reminder to be cautious. In the current market environment, having a well-diversified portfolio is key.


Last updated: April, 2024

Take heart, price corrections occur more often than you think.

Crises and market corrections have always been part of economic life. They happen every now and again at irregular intervals. It is also impossible to predict how far share prices will fall and how long they may take to recover. A glance at history shows that crises are usually followed by longer periods of recovery. For example, after the 2008 financial crisis the Swiss Performance Index (SPI) only returned to its pre-crisis level in 2013. In the case of the recent shock caused by the corona pandemic, prices recovered within just a year. So you can sit tight and wait out any crises, because time is on our side.

Please note: As a general rule, the longer your investment horizon, the higher your equity allocation can be. Therefore, the shorter your investment horizon, the less risk you should take.



It pays to hold on!

Daily financial reporting can lead to us losing sight of our long-term investment horizon and focussing too much on the short term instead. In each case, there is a wealth of information that speaks either for or against an investment. No one can predict with certainty what will happen to prices in the next few trading days. However, it is likely that over time the economy will recover and that the market turbulence will be evened out. 


frankly Tip: Therefore, you should focus on your personal investment horizon. The longer this is, the higher the probability of attractive potential returns.

Durchhalten bei Marktturbulenzen lohnt sich

Avoid making decisions based on emotion!

Falls in share prices and the resulting losses can create major doubts and lead to panic selling. This is understandable, since no one likes to watch their hard-earned assets lose value. However, getting out now is probably not the best idea even if your instincts are telling you to do so. If you sell during a price slump or switch from a high-risk to a lower-risk investment strategy, you run the risk of missing out on the recovery or not sharing in it to the same extent. Getting out of the market early out of a fear of falling prices is also not recommended for the reason that an all-time high does not necessarily have to be followed by a market correction.

Don’t wait for the perfect moment, because market timing can mean missing out on potential returns!

Die Anlagedauer an den Finanzmärkten ist entscheidend

It’s not just when you buy that’s key, but also how long you hold on for. In the past, the gains on the stock market were achieved on a relatively small number of trading days. If you miss these crucial trading days, it will hold back your performance in the long run. Remember, it’s how long you stay in the market that matters!

frankly Tip: Getting in and out at exactly the right moment is a pipe dream. This is why we recommend paying in your planned annual pillar 3a contribution on a staggered basis and investing it, e.g. by standing order. This will smooth out the cost price and stop you from letting your emotions get the better of you.

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