Cookies Policy

Information on the use of cookies in a web environment and advertiser IDs in apps.

 

Last updated: March 2020

What are cookies?

Cookies created in a web environment or in advertising IDs in apps are small text files that are stored on your device. This enables the website or app to remember specific entries and settings (for example, your login, language, usage, preferences and statistics) over a certain period of time to optimise user experience, security and analysis in particular.

How long are coo­kies stored in your browser?

Some cookies are automatically deleted as soon as the browser session has ended or after a specified period of time. Certain cookies are permanently stored in the browser for technical reasons, unless they are deleted by the user.

Which cookies do we use and why?

We use the following types of cookies for the following purposes:

 

Strictly necessary cookies: These cookies are technically required for the functionality of the website and app and the provision of the website content and services (for example, use of the shopping cart or further surfing on sub-pages).

 

Statistical cookies: These cookies gather information about users’ technical behaviour on the website and the app (for example, how frequently the website or sub-pages are visited, the security of the website, error messages, loading times for the website and the website display in different browsers).

 

Preference cookies: These cookies allow individual settings to be made and stored (for example, by saving settings such as the language selected) to enhance the user experience when visiting the website and app.

 

Marketing and tracking cookies: These cookies are used to track website and app users and to analyse surfing behaviour. The intention is to display ads connected with retargeting campaigns that are relevant and will appeal to the individual user.

 

We use third-party cookies such as plug-ins as well as our own cookies. Third-party cookies are especially needed for analysing the surfing behaviour of website and app users and for use in conjunction with retargeting campaigns. Information about the use of our website and app is passed on to our partners for social media, advertising and analyses for this purpose.

How can you pre­vent the use of coo-kies or delete them?

You can opt out of the use of cookies at any time by deleting the cookies placed by the website. The technical information about browser settings includes information such as how you can delete cookies in your browser. Alternatively, you can use the Ctrl+Shift+Delete keyboard shortcut to open the relevant settings window in most browsers.

 

You can use the following link to view the activation status of cookies from different providers and opt out of the collection or analysis of your data by their cookies: Set preferences  (source: EDAA)

 

This does not include cookies that are strictly necessary; neither the website nor the app will function without technical cookies.

 

Information for your operating system on how to delete your advertiser ID from your smartphone can be found here:

The table below shows third-party tools that are used to improve customers’ experience on the website and app and to define and manage marketing activities. These tools use cookies and advertising IDs to identify the user.

Website

Adobe Systems Inc.

Purpose: To measure user interaction in order to improve the website.

Tool: Adobe Analytics

Duration: From 0 days to 1095 days
Privacy Policy: Adobe Privacy Center (source: Adobe)

 

Facebook Inc.

Purpose: To measure user interaction in order to optimise advertising on Facebook.

Tool: Facebook Pixel

Duration: From 0 days to 396 days

Privacy Policy: Summary of the General Data Protection Regulation (source: Facebook), Privacy Policy (source: Facebook)

 

Twitter Inc.

Purpose: To measure user interaction in order to optimise advertising on Twitter.

Tool: Twitter Pixel

Duration: From 0 days to 5354 days
Privacy Policy: Overview (source: Twitter), Privacy Policy (source: Twitter)

 

Microsoft Inc.

Purpose: To measure user interaction in order to optimise search ads on Bing.

Tool: Bing UET

Duration: From 0 days to 390 days

Privacy Policy: Overview Privacy (source: Microsoft), Bing Ads Privacy Policy (source: Microsoft)

 

LinkedIn Corporation

Purpose: To measure user interaction in order to optimise advertising purchased via Google

Tool: LinkedIn Insight Tag

Duration: Display & Video 360 / Search Ads 360 / Search Ads

Privacy Policy: Privacy Policy & Terms of Use (source: Google)

App

Adobe Systems Inc.

Purpose: To measure user interaction in order to improve the app.

Tool: Experience Platform Mobile SDK

Duration: Until the app is uninstalled
Privacy Policy: Privacy Policy (source: Adobe)

 

PXL Vision AG

Purpose: Ausweisdatenerfassung, Identitätsprüfung (Post-Prüfung).

Tool: PXLBeam OnBoard SDK

Duration: Persistent
Privacy Policy: Not available

 

Facebook Inc.

Purpose: To measure user interaction in order to optimise advertising on Facebook.

Tool: Facebook SDK

Duration: Until the advertiser ID is deleted
Privacy Policy: Summary of the General Data Protection Regulation (source: Facebook), Privacy Policy (source: Facebook)

 

Google Inc.

Purpose: To measure user interaction in order to optimise advertising purchased via DV 360 or search ads on Google.

Tool: Display & Video 360 / Search Ads 360 App

Duration: Until the advertiser ID is deleted
Privacy Policy: Privacy Policy & Terms of Use (source: Google)

 

The embedding of social plug-ins entails plug-in providers storing cookies on a regular basis. You will find further information in the cookie policies of the respective providers.

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